Virginia on the art of communication planning and targeting your audience

A Content Group Podcast: in conversation with David Pembroke

January 17, 2017

Virginia Haussegger AM is an award-winning journalist and communications specialist, with over 25 years’ experience in news media. She recently transitioned to a new role at IGPA, the Institute for Governance and Policy Analysis, University of Canberra, where she is an Adjunct Professor. Virginia spoke to David Pembroke about the need for simple clear language, and understanding how your audience will receive your message.

In this podcast they discuss:

  • the Order of Australia
  • dramatic changes in the news media
  • the post-truth world
  • how narrowcasting can be bad for the consumer
  • everyone needs to be a communicator, not just the comms team
  • the continued use of formal language and jargon in government
  • the first question you should ask at a press conference
  • understand your audience – stand in their shoes

Download the transcript